top of page
  • Writer's pictureMatt Collie
    • 5 min read

How can Motion Graphic Design Support your Business in its Goals?

Hey there, folks. Matt here, and I've got a topic that's going to make your business pop like a freshly-shaken bottle of champagne. We're talking about motion graphic design, and how it can support your business in its goals. Now, you might be wondering: "What the heck is motion graphic design?" Don't worry, I've got your back. In this article, we'll be diving into the world of animation, and exploring how it can help your business stand out from the crowd.


Motion Graphic Design Splash


What is Motion Graphic Design?


Before we can discuss how motion graphic design can support your business, we need to define what it is. Simply put, motion graphic design is the art of creating animated graphics. These graphics can be used for a variety of purposes, from explainer videos to social media posts. A motion designer, or animator, uses their creativity and technical skills to bring still images to life. This can include everything from designing characters and backgrounds to animating text and logos.



Motion Graphics Design for Business


Now that we know what motion graphic design is, let's explore how it can benefit your business. There are many ways in which motion graphics can support your business goals, such as:


Motion Design Grabs Attention


We live in a world where attention spans are shorter than a toddler's temper tantrum. As a result, it's more important than ever to grab people's attention quickly. Motion graphics can do just that. They're visually engaging and can communicate information in a way that's more engaging than static images. Using motion graphics in your marketing materials can help your business stand out from the crowd and capture people's attention.


Motion Graphic Design Tells a Story


People love stories. They're more likely to remember information when it's presented in the form of a narrative. Motion graphics are a powerful storytelling tool. They can take viewers on a journey and communicate complex information in an engaging way. Whether you're explaining a product or service, or sharing your brand's story, motion graphics can help you do it in a way that's both informative and entertaining.


Motion Graphic Design Builds Brand Awareness


Building brand awareness is essential for any business. You want people to recognize your brand and associate it with positive emotions. Motion graphics can help you achieve this goal by creating a unique visual style that's synonymous with your brand. By using motion graphics consistently across your marketing materials, you can build brand recognition and strengthen your brand identity.


Motion Graphic Design Increases Engagement


Engagement is the holy grail of marketing. You want people to not only pay attention to your marketing materials but also take action. Motion graphics can help you achieve this goal by increasing engagement. People are more likely to like, comment, and share content that's visually engaging and entertaining. By incorporating motion graphics into your social media strategy, you can increase engagement and reach a wider audience.


Motion Graphic Design Enhances Understanding


Sometimes, explaining a concept or idea can be challenging. You might have a great product or service, but if people don't understand how it works, they won't buy it. Motion graphics can help you overcome this challenge by enhancing understanding. By using animation to explain complex concepts, you can make your product or service more accessible to a wider audience.


A Laptop Exploding with Animation and Motion Design


Motion Graphics Designer: Freelance vs. In-house


Now that we've explored the benefits of motion graphic design for businesses, let's discuss the different options for hiring a motion graphics designer. There are two main options: freelance and in-house.


Freelance Motion Graphics Designer


Hiring a freelance motion graphics designer can be a great option for businesses with a limited budget. Freelancers typically charge per project, so you only pay for the work you need. Additionally, freelance motion designers are often more flexible and can work around your schedule. However, there are also some downsides to consider when hiring a freelance motion graphics designer. For example, communication can be more challenging when working with someone remotely. Additionally, freelance motion designers may not have the same level of experience as someone who works in-house at a larger agency.


In-house Motion Graphics Designer


Hiring an in-house motion graphics designer can be more expensive, but it also comes with some benefits. For example, an in-house motion designer can work more closely with your team and be more integrated into your brand's vision. Additionally, they'll likely have access to better resources and equipment than a freelance motion designer. However, hiring an in-house motion graphics designer can be more expensive and may not be feasible for smaller businesses.


Regardless of which option you choose, it's important to find a motion graphics designer who understands your brand's vision and can create animations that align with your goals.


Motion and waves representing Motion Deisgn


Tips for Incorporating Motion Graphics into Your Marketing Strategy


Now that we've explored the benefits of motion graphic design and the different options for hiring a motion graphics designer, let's discuss some tips for incorporating motion graphics into your marketing strategy.


Keep it Simple


When it comes to motion graphics, less is often more. Focus on creating animations that are simple, yet visually engaging. Don't overload your animations with too much information, as this can be overwhelming for viewers.


Use Consistent Branding


Make sure your motion graphics align with your brand's visual identity. Use consistent colours, fonts, and imagery to create a cohesive visual style that's unique to your brand.


Choose the Right Platform


Different platforms have different requirements for video length and format. Make sure you're creating motion graphics that are optimized for the platforms where you plan to use them.


Tell a Story


As we mentioned earlier, storytelling is a powerful tool for engaging viewers. Use motion graphics to tell a story that aligns with your brand's message and values.


Don't Be Afraid to Experiment


Motion graphics offer a lot of creative freedom, so don't be afraid to experiment with different styles and techniques. Try out different animations and see what resonates with your audience.



So how can Motion Graphic Design Support your Business?


Motion graphic design can be a powerful tool for businesses looking to stand out from the crowd. By incorporating motion graphics into your marketing strategy, you can grab people's attention, tell a story, build brand awareness, increase engagement, and enhance understanding. Whether you choose to hire a freelance motion graphics designer or an in-house motion designer, make sure you find someone who understands your brand's vision and can create animations that align with your goals. With the right approach, motion graphics can help your business achieve its goals and stand out in a crowded marketplace.


Transform Your Business with Engaging Motion Design

As always, thanks for reading and if you're ready to take your business's visual content to the next level? Look no further! Contact me today to discuss how we can collaborate and bring your brand to life through stunning motion design. Let's create something amazing together!




Sources & Inspiration

bottom of page