Supporting Oral Hygiene
Meeting Oral-B’s Motion Design & Graphic Design Needs
At a Glance
Client: Oral-B
Skills:
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Motion Design
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Animation
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Graphic Design
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Video Editing
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Sound Editing
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Design
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Social Media Design
Software:
Responsibilities:
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Animator
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Motion Designer
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Graphic Designer
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Video Editor
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Social Media Designer
Goals
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Create a range of assets for use across a number of retailers of Oral-B products, including Amazon, Boots, Superdrug and the Oral-B website.
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To deliver creative visual concepts to pitch to Oral-B in line with a fresh look for some of their graphic design needs.
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To update existing motion design and graphic design assets for use in the latest offerings across Oral-B retailers Amazon, Boots, Superdrug.
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To edit and produce a range of videos in line with one of Oral-B’s toothbrush range.
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To adhere to the company brand guidelines.
Context
Oral-B is the number one dentist recommended oral hygiene brand worldwide. They are a multinational brand, started in America, and provide a range of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. It was founded by a dentist and every product is designed with dentists.
I was brought in by creative agency Publicis Groupe, an arm of well-known creative agency Saatchi & Saatchi, to help deliver a number of assets they required for the Oral-B account.
Approach
The project required a range of still graphic design and animated motion design assets. Some designs had been used in previous campaigns and needed updating, other needed creating from scratch. This meant that the project required me to be flexible in my approach to the work and able to jump into different roles as and when I was needed.
Solution
I was able to help Saatchi & Saatchi deliver the desired results for their client. They enjoyed working with me and were so impressed with my design capabilities that the agency asked to come back and work on this account again.
If you need 2D motion graphics, 3D design or graphic design to highlight the strengths of your product or service, then please get in touch here so we can discuss your specific needs and how I can help you achieve the best results for your business.
