Chinese New Year Campaign
The aim of this project was to bring brand awareness to Aurex's clients.
The brief was to create an animated GIF to be placed in an email. This email would be wishing clients of Aurex a Happy Chinese New Year and ask them to register their interest if they where currently looking for work.
The company then needed a list created of the clients that had registered their interest based on the industry they work in.
Matt worked with Aurex Group to create an entire advertisement campaign for us, the results were everything we hoped for. This campaign focused on targeting our current clients via email and social media. Matt’s process was professional and clear with quick turnaround times. He was approachable, friendly and very easy to work with. Aurex Group will definitely be working with Matt again in the future.
Director, Asia Pacific – Commodities,
Aurex Singapore Pte Ltd.
Aurex is a executive recruitment company that specialise in Property & Construction and Natural Resources & Commodities sectors focused on the USA and Asia.
The email's design and content needed to be in keeping with the company's values. The GIF also needed to draw the clients attention for long enough to draw the client's interest to read the content and click on the register interest button.
Initial Gif Tests
GIF Rough 1
2018 was the Year of the dog, and 2019 is the year of the pig. So the first rough incorporated these elements using an animation technique that blended 2D and 3D styles. This was deliberately a punchy and "explosive" animation to show the client what could be done to grab the clients attention when the email was opened.
GIF Rough 2
This draft was to show a much more corporate style that could be used. It is clean and uses a lot less motion. The colour pallet is bright to attract the client's attention.
The client liked Rough 1, but settled on Rough 2 as it was more in keeping with a clean and corporate style that the company was trying to portray.
Rough 2 was created using found assets that we did not have the right to use, for this reason I used this rough as a guide to realising the clients vision and created my own assets.
The function of the button to collect the data of who has registered their interest was very important to the aim of this campaign.
Above you can see a landing page I created for users to be directed to when they pressed the link. This page was hosted on Aurex's website as a hidden page. This was a solution that i suggested as once clicked and redirected, the client could then move around the website and learn more about Aurex.
The platform I used to run the email campaign was Mail Chimp. Within this platform their is a way of registering which email addresses as clicked on which hyper-links in the email. This function coupled with an excel sheet of names, email addresses and phone numbers allowed for me to cross reference who had registered their interest and give Aurex a list of people to contact. The email needed to be industry specific, so a separate mailing list was created for each industry.
On the left is a mock up of a button that could be hyperlinked to the website landing page I created. Below in the email mock ups their is another style of button that was could use for linking the email to the landing page. I wanted to give the client the option of something more festive, or corporate.
The email's design was very important to the client. For this reason I created a large range of different designs, three of which are shown here.
As I have already highlighted the style of the "register your interest button" had large role to play in the email's design as this was the call to action for the client.
The time and day of when the email was sent was also key to maximise engagement. Friday afternoon was decided as a good opportunity to catch clients at work when their attention may be easily attracted.
The email's design also needed to be able to be realised with the Mail Chimp's email design platform.