Core London is a production house and advertising agency that create video content for the political and financial markets. It focuses on the latest news and creates content to inform businesses working within these areas.
For this project the company needed a sting to open their content with that conveys the company brand, shouts contemporary and works within the world of news and media.
For this project I collaborated with another animator Ben Vitagliano, a visual effects artist.
“Matt is a highly talented, trustworthy and professional animator. At Core London, Matt worked on predominantly financial and political video content, including working with external clients, marketing agencies and industry professional to produce designs to extract briefs. His work was produced on time, on brief and to an exceptional quality.
I would strongly recommend Matt as an animator and visual effects designer“.
I was the lead designer for redesigning the website for Core. This redesign was necessary as the website used to function as a news outlet, unfortunately a small proportion of their audience used the website to consume their video content. The majority of the content was seen on social media platforms like their YouTube channels.
This meant that a new website with a different goal was needed for the company. The company had undergone a re brand 6 months earlier to this site redesign, so it was important to create something that fitted the new aesthetic for their brand.
This websites aim is to inform prospective clients about what services are available to them when using Core London's services and also act as a kind of business card. It also created a space that current clients could use to inform themselves of all the services they could use at Core. this was especially important as the company has just opened a new stream of income, as was working to become a advertising agency for financial advertisement.