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Collie.Design

Collie.Design

Concept

This project outlines the development of my logo and animated sting for my own brand. Below is the sting, I used a glitchy effect in keeping with my favorite style. 

Logo Design

I created my logo from the two central letters on my brand's name. After I experimented with some fonts I focused on giving the logo an aesthetic, some of my ideas and their development are below.

These designs where an attempt to combine the aesthetics of the two ideas I had developed.

FInal Design

After reviewing the designs, I felt that they didn't fit the themes I see in my work, namely: clean geometry. For this reason, I settled on using the design just in white, a clean bold feel, that would fit my work's aesthetic.