Be Better is a work out brand aimed at vegan men.
This brand wanted a series of t-shirt designs and a logo based on theses values.
The brief was to create a style that would appeal to this demographic. It needed to feel clean with strong typography, and most importantly be something men would be happy to wear at the gym.
Below is a selection of the designs I created. I sourced the slogans and created a feel for the whole brand, including deciding on a selection of fonts specific to the brief.