Concept

Be Better is a work out brand aimed at vegan men.

This brand wanted a series of t-shirt designs and a logo based on theses values.

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The brief was to create a style that would appeal to this demographic. It needed to feel clean with strong typography, and most importantly be something men would be happy to wear at the gym. 

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Below is a selection of the designs I created. I sourced the slogans and created a feel for the whole brand, including deciding on a selection of fonts specific to the brief.