Be Better is a work out brand aimed at vegan men. I helped this e-commerce company build a brand identity that fitted their target audience and the company's values. I then went on to create a series of t-shirt designs and a logo based on these values.
Here you can see the social media post I created for the companies' Instagram channel. It was designed to grab people's attention and help put Be Better on the map.
The brief was to create a style that would appeal to the demographic of 20-30s vegan men who work out at the gym regularly. It needed to feel clean with strong typography, and most importantly be something men would be happy to wear at the gym.
I sourced slogans for the t-shirts and created a feel for the whole brand, including deciding on a selection of fonts specific to the brief. My market research indicated that a cool, edgy, eye catching slogan would attract this demographic. I then created a series of t-shirts in this vein to populate the company's e-commerce website.